Wild & Beyond

Wild & Beyond is an editorial design concept created as part of a university project.

The brief was to design a premium outdoor equipment catalog that felt more like a magazine than a traditional product brochure. The focus was on creating a consistent visual language across multiple spreads while balancing large photography, typography and informational content.

Rather than treating each page as an isolated design, I built a system of reusable layouts, visual motifs and typography rules that kept the publication cohesive from cover to cover.

My role

• Editorial design
• Layout system
• Typography
• Visual direction
• Information hierarchy
• Print publication design

Project goals

• Create a consistent editorial identity
• Build a modular page layout system
• Improve readability through typography and hierarchy
• Combine large photography with product storytelling
• Explore magazine-inspired visual design

What I learned

This project taught me how to design across dozens of connected pages instead of individual screens. It reinforced the importance of consistency, spacing and visual rhythm, principles that I still apply today when designing websites, landing pages and email campaigns.

Project status

This was a university concept project created in Figma and was never intended for commercial publication.