Services
and how it helps.
Each service is built around a specific business problem. Not around a job title.
Email revenue funnel
Industry benchmarks. Lifting open rate by 10% lifts every subsequent step — the compounding is where the revenue is.
The problem
Your email channel exists but does not generate consistent, predictable revenue.
Email is the highest-ROI channel in ecommerce when it is built properly.
I build and run email marketing systems for ecommerce brands — strategy, flows, campaigns, copy, design and implementation. One person owns the full channel. Most engagements start with an audit, then move into a build or ongoing retainer depending on scope.
The problem
Your website does not reflect the quality of your product — or it is losing customers before they reach checkout.
A website is your most important sales asset. The goal is not a website that looks good. It is a website that works.
I build ecommerce websites from strategy through to launch — information architecture, UI/UX design in Figma, and custom development in Nuxt.js and Vue.js. Every decision is made with commercial intent: load speed, conversion flow and the technical foundation that makes future growth easier.
Where most landing pages lose conversions
Based on patterns across ecommerce page audits. Most pages have 2–3 of these simultaneously.
The problem
You are paying for traffic that does not convert because the page it lands on is unclear, slow or unpersuasive.
A landing page is a decision environment, not a brochure. Every element either supports or undermines the decision to buy.
I design and build conversion-focused landing pages — strategy, copy, design and development in one scope. The starting point can be a new build or an improvement to something that is underperforming.
The problem
You have a conversion problem but are not sure exactly where it is or what is causing it.
The fastest way to understand where revenue is being lost before spending more on traffic.
I review your website, email programme and landing pages and produce a written report with prioritised recommendations and a video walkthrough. Works as a standalone engagement or the first step before a larger project.
Have a problem worth solving?
If you are running an ecommerce brand and want to improve your email marketing, conversions or frontend performance — let's talk.