Why Most Abandoned Cart Emails Underperform
The problem is not the discount. The problem is treating every customer the same.
Insights
Practical thinking on the problems ecommerce brands face with email marketing, conversion performance and growth.
The problem is not the discount. The problem is treating every customer the same.
Discounts work. That is exactly the problem.
The most reliably profitable automation in ecommerce email is also the most frequently set up wrong.
If you are running an ecommerce brand and want to improve your email marketing, conversions or frontend performance — let's talk.