[{"data":1,"prerenderedAt":111},["ShallowReactive",2],{"cs-wild-and-beyond":3,"proj-wild-and-beyond":3,"concept-wild-and-beyond":4},null,{"id":5,"title":6,"body":7,"category":90,"cover":91,"description":92,"draft":93,"extension":94,"externalLink":83,"gallery":95,"meta":101,"navigation":102,"ogImage":3,"path":103,"seo":104,"seoDescription":3,"seoTitle":3,"stem":105,"technologies":106,"year":109,"__hash__":110},"concepts\u002Fconcepts\u002Fwild-and-beyond.md","Wild & Beyond",{"type":8,"value":9,"toc":82},"minimark",[10,14,17,20,25,47,51,68,72,75,79],[11,12,13],"p",{},"Wild & Beyond is an editorial design concept created as part of a university project.",[11,15,16],{},"The brief was to design a premium outdoor equipment catalog that felt more like a magazine than a traditional product brochure. The focus was on creating a consistent visual language across multiple spreads while balancing large photography, typography and informational content.",[11,18,19],{},"Rather than treating each page as an isolated design, I built a system of reusable layouts, visual motifs and typography rules that kept the publication cohesive from cover to cover.",[21,22,24],"h2",{"id":23},"my-role","My role",[26,27,28,32,35,38,41,44],"ul",{},[29,30,31],"li",{},"Editorial design",[29,33,34],{},"Layout system",[29,36,37],{},"Typography",[29,39,40],{},"Visual direction",[29,42,43],{},"Information hierarchy",[29,45,46],{},"Print publication design",[21,48,50],{"id":49},"project-goals","Project goals",[26,52,53,56,59,62,65],{},[29,54,55],{},"Create a consistent editorial identity",[29,57,58],{},"Build a modular page layout system",[29,60,61],{},"Improve readability through typography and hierarchy",[29,63,64],{},"Combine large photography with product storytelling",[29,66,67],{},"Explore magazine-inspired visual design",[21,69,71],{"id":70},"what-i-learned","What I learned",[11,73,74],{},"This project taught me how to design across dozens of connected pages instead of individual screens. It reinforced the importance of consistency, spacing and visual rhythm, principles that I still apply today when designing websites, landing pages and email campaigns.",[21,76,78],{"id":77},"project-status","Project status",[11,80,81],{},"This was a university concept project created in Figma and was never intended for commercial publication.",{"title":83,"searchDepth":84,"depth":84,"links":85},"",2,[86,87,88,89],{"id":23,"depth":84,"text":24},{"id":49,"depth":84,"text":50},{"id":70,"depth":84,"text":71},{"id":77,"depth":84,"text":78},"Editorial Design","\u002Fimages\u002Fwild-and-beyond-logo.png","A concept outdoor catalog exploring editorial layout, typography and visual storytelling.",false,"md",[96,97,98,99,100],"\u002Fimages\u002Fcatalog-start.png","\u002Fimages\u002Fcatalog-2.png","\u002Fimages\u002Fcatalog-3.png","\u002Fimages\u002Fcatalog-4.png","\u002Fimages\u002Fcatalog-end.png",{},true,"\u002Fconcepts\u002Fwild-and-beyond",{"title":6,"description":92},"concepts\u002Fwild-and-beyond",[107,90,37,108],"Figma","Layout Design",2024,"xs5rliwKgBfix8KxW3vUEZLAxffsYN7A-2OYOO1h_4E",1786288248598]