[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"cs-natural-protein":3,"proj-natural-protein":49,"concept-natural-protein":49},{"id":4,"title":5,"approach":6,"body":7,"categories":35,"challenge":6,"client":39,"cover":40,"description":41,"draft":42,"extension":43,"externalLink":44,"featured":45,"gallery":46,"meta":47,"metrics":48,"navigation":45,"ogImage":49,"order":50,"path":51,"responsibilities":52,"results":6,"seo":59,"seoDescription":60,"seoTitle":61,"services":62,"stem":65,"summary":66,"tools":67,"year":72,"__hash__":73},"caseStudies\u002Fcase-studies\u002Fnatural-protein.md","Natural Protein — Email Marketing System","",{"type":8,"value":9,"toc":31},"minimark",[10,15,19,22,25],[11,12,14],"h2",{"id":13},"the-engagement","The engagement",[16,17,18],"p",{},"Natural Protein is one of the Czech Republic's leading sports nutrition brands, operating across Czech, Slovak and Hungarian markets.",[16,20,21],{},"I joined in May 2025 as the person responsible for the email channel — campaigns, lifecycle automations, copywriting in three languages, email design and HTML implementation in Klaviyo. The engagement is ongoing.",[16,23,24],{},"Every email that reaches a subscriber is my work from concept to send.",[16,26,27],{},[28,29,30],"em",{},"Performance metrics are confidential.",{"title":6,"searchDepth":32,"depth":32,"links":33},2,[34],{"id":13,"depth":32,"text":14},[36,37,38],"Email marketing","Copywriting","Design","Natural Protein","\u002Fimages\u002Fnaturalprotein-logo.png","Running the full email channel across three Central European markets.",false,"md","https:\u002F\u002Fwww.naturalprotein.cz",true,[],{},[],null,1,"\u002Fcase-studies\u002Fnatural-protein",[53,54,55,56,57,58],"Campaign planning and execution across Czech, Slovak and Hungarian markets","Copywriting in three languages — original copy, not translated","Email design in Figma","HTML\u002FCSS implementation","Segmentation and list management","Lifecycle email automations",{"title":5,"description":41},"Running the full email channel for Natural Protein across three Central European markets.","Natural Protein Email Marketing — Vít Sláma",[63,64,37],"Email marketing systems","Conversion focused design","case-studies\u002Fnatural-protein","Responsible for the full email channel at Natural Protein — campaigns, automations, copy, design and implementation across Czech, Slovak and Hungarian markets.",[68,69,70,71],"Klaviyo","Figma","HTML\u002FCSS","Photoshop",2025,"CmTDFVmEeaCKLtE4bpckYalA5nSS8JKEm6Qg1HHJbn0",1786288248544]