[{"data":1,"prerenderedAt":276},["ShallowReactive",2],{"all-projects":3,"all-studies":4,"all-concepts":120},[],[5,76],{"id":6,"title":7,"approach":8,"body":9,"categories":37,"challenge":8,"client":41,"cover":42,"description":43,"draft":44,"extension":45,"externalLink":46,"featured":47,"gallery":48,"meta":49,"metrics":50,"navigation":47,"ogImage":51,"order":52,"path":53,"responsibilities":54,"results":8,"seo":61,"seoDescription":62,"seoTitle":63,"services":64,"stem":67,"summary":68,"tools":69,"year":74,"__hash__":75},"caseStudies\u002Fcase-studies\u002Fnatural-protein.md","Natural Protein — Email Marketing System","",{"type":10,"value":11,"toc":33},"minimark",[12,17,21,24,27],[13,14,16],"h2",{"id":15},"the-engagement","The engagement",[18,19,20],"p",{},"Natural Protein is one of the Czech Republic's leading sports nutrition brands, operating across Czech, Slovak and Hungarian markets.",[18,22,23],{},"I joined in May 2025 as the person responsible for the email channel — campaigns, lifecycle automations, copywriting in three languages, email design and HTML implementation in Klaviyo. The engagement is ongoing.",[18,25,26],{},"Every email that reaches a subscriber is my work from concept to send.",[18,28,29],{},[30,31,32],"em",{},"Performance metrics are confidential.",{"title":8,"searchDepth":34,"depth":34,"links":35},2,[36],{"id":15,"depth":34,"text":16},[38,39,40],"Email marketing","Copywriting","Design","Natural Protein","\u002Fimages\u002Fnaturalprotein-logo.png","Running the full email channel across three Central European markets.",false,"md","https:\u002F\u002Fwww.naturalprotein.cz",true,[],{},[],null,1,"\u002Fcase-studies\u002Fnatural-protein",[55,56,57,58,59,60],"Campaign planning and execution across Czech, Slovak and Hungarian markets","Copywriting in three languages — original copy, not translated","Email design in Figma","HTML\u002FCSS implementation","Segmentation and list management","Lifecycle email automations",{"title":7,"description":43},"Running the full email channel for Natural Protein across three Central European markets.","Natural Protein Email Marketing — Vít Sláma",[65,66,39],"Email marketing systems","Conversion focused design","case-studies\u002Fnatural-protein","Responsible for the full email channel at Natural Protein — campaigns, automations, copy, design and implementation across Czech, Slovak and Hungarian markets.",[70,71,72,73],"Klaviyo","Figma","HTML\u002FCSS","Photoshop",2025,"CmTDFVmEeaCKLtE4bpckYalA5nSS8JKEm6Qg1HHJbn0",{"id":77,"title":78,"approach":8,"body":79,"categories":98,"challenge":8,"client":99,"cover":100,"description":101,"draft":44,"extension":45,"externalLink":8,"featured":47,"gallery":102,"meta":103,"metrics":104,"navigation":47,"ogImage":51,"order":34,"path":105,"responsibilities":106,"results":8,"seo":111,"seoDescription":112,"seoTitle":113,"services":114,"stem":115,"summary":116,"tools":117,"year":74,"__hash__":119},"caseStudies\u002Fcase-studies\u002Fmamechut-organic.md","MámeChuť Organic — Email System Setup",{"type":10,"value":80,"toc":95},[81,85,88,91],[13,82,84],{"id":83},"the-project","The project",[18,86,87],{},"MámeChuť Organic is a Czech organic food brand. This was a one-time system build — no prior email infrastructure in place.",[18,89,90],{},"I designed and implemented lifecycle automation flows, built reusable campaign and automation templates in Ecomail, and set up the full list and segment architecture. The system was built to run independently after handover.",[18,92,93],{},[30,94,32],{},{"title":8,"searchDepth":34,"depth":34,"links":96},[97],{"id":83,"depth":34,"text":84},[38,40],"MámeChuť Organic","\u002Fimages\u002Fmamechut-logo.png","A complete email marketing system built from scratch and handed over.",[],{},[],"\u002Fcase-studies\u002Fmamechut-organic",[107,108,109,110],"Automation flow design and implementation","Reusable campaign and automation templates","List and segment architecture","Handover documentation and walkthrough",{"title":78,"description":101},"Building a complete email marketing system for MámeChuť Organic in Ecomail.","MámeChuť Organic Email System — Vít Sláma",[65,66],"case-studies\u002Fmamechut-organic","One-time project. I built a complete email marketing foundation in Ecomail — automation flows, reusable templates and full list architecture — and handed it over for the client to run independently.",[118,71,72],"Ecomail","1ZhTceCTatyLbtH4Jv8_Ws_HdS64f9ZlBr6XEee6LNs",[121,183],{"id":122,"title":123,"body":124,"category":164,"cover":165,"description":166,"draft":44,"extension":45,"externalLink":8,"gallery":167,"meta":170,"navigation":47,"ogImage":51,"path":171,"seo":172,"seoDescription":51,"seoTitle":51,"stem":173,"technologies":174,"year":181,"__hash__":182},"concepts\u002Fconcepts\u002Fstudy4it.md","Study4IT",{"type":10,"value":125,"toc":161},[126,129,132,135,139],[18,127,128],{},"Study4IT started as a personal project driven by a simple idea: learning technical subjects shouldn't feel overwhelming.",[18,130,131],{},"I designed and developed the platform from scratch, combining content management, authentication and a modern frontend architecture into a complete learning experience. Beyond building the application itself, the project gave me the opportunity to think about information architecture, user experience and how complex topics can be presented in a way that feels approachable.",[18,133,134],{},"Unlike a typical marketing website, Study4IT was built as a real product. Every decision, from the content structure to the interface and technical implementation, was designed to support long-term growth and maintainability.",[13,136,138],{"id":137},"my-role","My role",[140,141,142,146,149,152,155,158],"ul",{},[143,144,145],"li",{},"Product concept",[143,147,148],{},"UI\u002FUX design",[143,150,151],{},"Frontend development",[143,153,154],{},"Content architecture",[143,156,157],{},"Firebase integration",[143,159,160],{},"Performance optimisation",{"title":8,"searchDepth":34,"depth":34,"links":162},[163],{"id":137,"depth":34,"text":138},"Web Application","\u002Fimages\u002Fstudy4it-logo.png","An educational platform built from the ground up to make learning programming and web development more accessible through structured courses and interactive content.",[168,169],"\u002Fimages\u002Fstudy4it-1.png","\u002Fimages\u002Fstudy4it-2.png",{},"\u002Fconcepts\u002Fstudy4it",{"title":123,"description":166},"concepts\u002Fstudy4it",[175,176,177,178,179,180],"Nuxt 3","Vue","TypeScript","Tailwind CSS","Firebase","Nuxt Content",2024,"jwyfbtRPMzL6yNweU4FqJfbkac7JQPy9S9yF_AtLT7s",{"id":184,"title":185,"body":186,"category":260,"cover":261,"description":262,"draft":44,"extension":45,"externalLink":8,"gallery":263,"meta":269,"navigation":47,"ogImage":51,"path":270,"seo":271,"seoDescription":51,"seoTitle":51,"stem":272,"technologies":273,"year":181,"__hash__":275},"concepts\u002Fconcepts\u002Fwild-and-beyond.md","Wild & Beyond",{"type":10,"value":187,"toc":254},[188,191,194,197,199,219,223,240,244,247,251],[18,189,190],{},"Wild & Beyond is an editorial design concept created as part of a university project.",[18,192,193],{},"The brief was to design a premium outdoor equipment catalog that felt more like a magazine than a traditional product brochure. The focus was on creating a consistent visual language across multiple spreads while balancing large photography, typography and informational content.",[18,195,196],{},"Rather than treating each page as an isolated design, I built a system of reusable layouts, visual motifs and typography rules that kept the publication cohesive from cover to cover.",[13,198,138],{"id":137},[140,200,201,204,207,210,213,216],{},[143,202,203],{},"Editorial design",[143,205,206],{},"Layout system",[143,208,209],{},"Typography",[143,211,212],{},"Visual direction",[143,214,215],{},"Information hierarchy",[143,217,218],{},"Print publication design",[13,220,222],{"id":221},"project-goals","Project goals",[140,224,225,228,231,234,237],{},[143,226,227],{},"Create a consistent editorial identity",[143,229,230],{},"Build a modular page layout system",[143,232,233],{},"Improve readability through typography and hierarchy",[143,235,236],{},"Combine large photography with product storytelling",[143,238,239],{},"Explore magazine-inspired visual design",[13,241,243],{"id":242},"what-i-learned","What I learned",[18,245,246],{},"This project taught me how to design across dozens of connected pages instead of individual screens. It reinforced the importance of consistency, spacing and visual rhythm, principles that I still apply today when designing websites, landing pages and email campaigns.",[13,248,250],{"id":249},"project-status","Project status",[18,252,253],{},"This was a university concept project created in Figma and was never intended for commercial publication.",{"title":8,"searchDepth":34,"depth":34,"links":255},[256,257,258,259],{"id":137,"depth":34,"text":138},{"id":221,"depth":34,"text":222},{"id":242,"depth":34,"text":243},{"id":249,"depth":34,"text":250},"Editorial Design","\u002Fimages\u002Fwild-and-beyond-logo.png","A concept outdoor catalog exploring editorial layout, typography and visual storytelling.",[264,265,266,267,268],"\u002Fimages\u002Fcatalog-start.png","\u002Fimages\u002Fcatalog-2.png","\u002Fimages\u002Fcatalog-3.png","\u002Fimages\u002Fcatalog-4.png","\u002Fimages\u002Fcatalog-end.png",{},"\u002Fconcepts\u002Fwild-and-beyond",{"title":185,"description":262},"concepts\u002Fwild-and-beyond",[71,260,209,274],"Layout Design","xs5rliwKgBfix8KxW3vUEZLAxffsYN7A-2OYOO1h_4E",1786288248020]